# What the Meta scam-ad investigation reported

> Reuters reported internal estimates and Meta disputed their interpretation; senators subsequently called for a probe.

Source: https://fullbytedeveloper.com/blog/meta-scam-ad-report-context
Originally posted: 2025-12-23
Published here: 2026-11-06

Reuters reported in November 2025 that internal Meta documents projected substantial revenue from advertisements for scams and banned goods. The investigation described an internal 2024 estimate of about $16 billion. Meta disputed the interpretation, saying the estimate was rough, overly inclusive and included legitimate advertisements. [1]

## Keep estimates and findings separate

The reported figure was an internal estimate described by journalists, not a final regulatory finding. Meta also told Reuters it was removing scam content and reducing user reports. Both the investigation and the company's response belong in an account of the story. [1]

On November 24, 2025, Senators Richard Blumenthal and Josh Hawley called for federal agencies to investigate and take action if appropriate. A request for an investigation does not establish its eventual outcome. [2]

## An advertisement still needs verification

Before following an offer, check the destination domain and find the organization through an independent route. Do not treat a polished advertisement or familiar social platform as proof that a seller is legitimate.

For developers building ad-supported products, make reporting and review processes part of the product design. Keep enough evidence to investigate a complaint without requiring the user to reconstruct it later.

## Sources

1. [Reuters investigation republished by The Star](https://www.thestar.com.my/news/world/2025/11/07/meta-earning-a-fortune-on-fraudulent-ads-internal-documents-show)
2. [Senators request a federal investigation](https://www.blumenthal.senate.gov/newsroom/press/release/blumenthal-and-hawley-call-for-federal-investigation-of-metas-profiting-from-scams_fraud)

## Original posts

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